Japanese children's clothing does not use age as the main reference, but the child's height in centimetres. The labels show the height directly (80, 90, 100, 110...), so you only need to know how tall your child is to get the size right. The correspondence with age is only indicative, because every child grows at their own pace.
| JP size (height cm) | Indicative age | Child's height |
| 80 | 12–18 months | ~80 cm |
| 90 | 2–3 years | ~90 cm |
| 100 | 3–4 years | ~100 cm |
| 110 | 4–5 years | ~110 cm |
| 120 | 6–7 years | ~120 cm |
| 130 | 8–9 years | ~130 cm |
| 140 | 9–10 years | ~140 cm |
| 150 | 11–12 years | ~150 cm |
| 160 | 12–14 years | ~160 cm |
Children's footwear follows the same system as adults': the size is the foot length in centimetres. For the youngest, sizes go from 11–12 cm (baby) upwards, rising by half a centimetre at a time. Measure the child's foot and buy that number, leaving half a centimetre of margin for growth.
Brands and shops for children: Uniqlo and GU have large, affordable children's sections with the same height-in-cm system. For baby clothes, Akachan Honpo and Nishimatsuya are the most widespread specialised chains, with everything needed for travelling with little ones.