What the sakura is and why it matters so much
The sakura is the blossom of the Japanese cherry tree, and its bloom is one of the most anticipated events of the year in Japan. For one or two weeks, parks, temples, riverbanks and entire avenues are covered in a pale pink that completely transforms the urban landscape. For Japanese culture, the fleeting nature of the blossom (which falls within a few days of opening) symbolises the ephemeral beauty of life, an idea (mono no aware) that lies at the heart of its aesthetic sensibility.
In practice, for the traveller, the sakura means two things: the most sought-after visual spectacle in the country and, at the same time, the season with the most tourists and the highest prices. That is why choosing the dates well is so important: the bloom window is short and shifts each year. Its autumn counterpart is the momiji, the colour of the maple leaves, which has a wider window and is somewhat easier to get right.